Technology Wars

It's been a quarter now that I'm in Seattle-Redmond. Working for one of the Giants of software has its own benefits and pitfalls. But what makes it really interesting is the times, and boy, they're changing fast!
Firstly there's this comparison in Google Vs Apple Vs Microsoft. It's like Mahabharata - but with 3 parties in it! Each company has its forte in a specific field. Google is lion of Web, Apple is the king of device skies, and Microsoft rules the deep waters of Operating systems and Office products. But is it really that?

Microsoft is fighting everyone at every front! they're fighting OS wars, Web-search wars, Phone wars, Developer product wars, Entertainment and Gaming wars - you name it! Lately it's been a war of worlds - especially in the cloud domain. I see Microsoft embracing all technologies and all aspects that software has to offer.

On the other hand, I'm not so sure about Apple. They create fabulous (fantabulous!) hardware and kick-ass apps. But sorry, that's it! They're not embracing the world- with open (read:google) and not so open(read: Microsoft) standards, but rather they're shrinking deep within their cocoon. In the days of seamless interaction of web and devices, I'm not sure how they're going to survive in the long years of "Cloud based" software.

Google has it's own story. It's an exciting company that keeps the world guessing with their innovative(and slightly irritating) technologies. They're definitely embracing the brave new world, with both hands.

Whatever it is- the times are exciting and I can already hear the war cries.
Hau !